Summer Trends

A Look at the Hottest Promotional Products This Season

Happy Thursday! Here at Name Brand, we are all enjoying the Boise sunshine and getting geared up for the upcoming long holiday weekend. Our CEO, Kevin, is taking his family camping and he couldn’t be more pleased with the forecast. After such a long and snowy winter, we’re all (mostly) relieved that the high temps are here to stay and summer is right around the corner. With the change of seasons comes a shift in the types of products our clients are looking for. People are shedding their knitwear and pullovers in lieu of a few different things more fair-weather friendly. Here’s a look at the top summer promo trends we’ve got our eye on:

Brand Name Goods

 

Companies spend thousands of marketing dollars each year on getting their image in front of their customers and building brand loyalty. Why not take advantage of the work they’ve already done? Companies like Yeti®, CamelBack®, and Herschel Supply Co. have a huge following, and people love their products. Choosing to brand a retail quality item launches your promotional product to the next level and will be sure to delight your clients. Just recently we were excited to announce we have begun offering Moleskine® products. With the rise of bullet journaling across social media, the blogosphere, and Moleskine®‘s own huge brand following, it’s a promo piece guaranteed to make a splash!

Copper

Drinkware is one of the most popular promotional product categories, and for good reason. It’s versatile, useful, and appeals to pretty much every demographic. But the thermoses and cocoa mugs of seasons past have been shelved for summer! Give your customers something new to sip from with a touch of copper. Copper mugs have been steadily rising in popularity over the past year, no doubt in connection to their infamous counterpart, the Moscow Mule – a refreshing cocktail made of ginger beer, vodka, and lime. Ask Name Brand about engraving these beautiful products with your business name or logo!

Tech Gadgets

Technology is inescapable, and assuredly the number one most used product segment among millennials. Keep your finger on the pulse by offering tech gadgets your customers will be thrilled to receive and continue to use for years to come! Try customizing wireless earbuds, power banks or a bluetooth speaker with your company’s logo. Name Brand offers a ton of awesome solutions that can satisfy even the most tech savvy of your clientele.

Quality Over Quantity

We’ve been seeing the promo business gradually shift from mass produced, cheap items that don’t last long or are often tossed away, to higher ticket items produced on a smaller scale that wow clients and keep them coming back for more. While certain low budget items will always have their place in promotional marketing, consider choosing higher quality promo items to stand out from your competition and ensure that your branded product has real staying power with your audience. Higher value items lead to increased referrals and there’s a wide variety to choose from. Take a look at this custom longboard we made for Buck the Quo. Who wouldn’t want to cruise around on that puppy on warm summer evenings?

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